What is EMV, and why is it such a hot topic?

You may know it by one of many names: EMV, Integrated Chip Cards, or more simply Chip & Pin or Smart Cards… but whatever you call it: it is a hot topic for debate on the subject of credit card fraud. In this post we will explain the difference between these and traditional credit cards, and why it is being discussed so heatedly in the wake of the Target breach.