Nearly a quarter of digital advert impressions are faked, according to a new study. This advertising fraud is set to cost advertisers $6.3 billion in the next year, reports Channel Eye.
We know that spam works: well, it works well enough for spammers to keep devoting time and money into pumping sewage into the arteries of the internet. The interesting question is why does it work? The Messaging Anti-Abuse Working Group (MAAWG), a global coalition of network operators and messaging providers who do some vital work
Some of you may have noticed that I’ve been uncharacteristically quiet the past few days. That’s because I really needed to do catch up with other things. Sad though I am to have missed the opportunity to jeer at Mikeyy the Worm and his new employer (though I may come back to them shortly, just