Nearly a quarter of digital advert impressions are faked, according to a new study. This advertising fraud is set to cost advertisers $6.3 billion in the next year, reports Channel Eye.
Facebook is really, really good at coming up with new ideas, but reasonably well thought out ideas from Facebook seem a bit harder to come by. This is an issue that recently came up when Facebook decided that they would start allowing third party developers to gather address and phone number information and share it
I decided to download the card game Solitaire (by ZenTech Labs) on my Android based phone. Being a free app it is paid for by advertising. When you play the game there is always a banner ad at the bottom of the screen. One of the ads caught my eye. It said “Leslie2088 is .7