Marketing

Cybercrime, Cyberpolicing, and the Public

Security can’t be purely the responsibility of the government, the police, the security industry, the ISPs, the public sector, private industry, or any permutation thereof.

Crouching Worm, Hidden Virus Writer, Rising Damp

…poachers turned gamekeeper are not uncommon in the security industry as a whole, and it’s all too common for aspirant virus-writers whose notoriety is not necessarily matched by their technical skill to be hired by companies on the remote borders of malware detection and filtering, but the “real” AV industry goes out of its way to avoid hiring the ethically challenged….

Scareware and Legitimate Marketing

Kurt Wismer posted a much-to-the-point blog a few days ago about the way that purveyors of scareware (fake/rogue anti-virus/security products) mimic the marketing practices of legitimate security providers. You may remember that a while ago, I commented here about a post by Rob Rosenberger that made some related points. If you’re a regular reader of

Popularity and Spurious Statistics

I’ve just been observing a slightly bizarre email thread about the whatdoestheinternetthink?net site, which is apparently aiming to be the place to go if you want a global enquiry tool to find out what the online world thinks about any given subject. You enter a search term, it submits to one or more search engines, and it

All’s Fair in Love and Marketing?

I don’t regard myself as being particularly naive: I know as well as you do that having an excellent product is not enough on its own. You usually have to market it properly as well: otherwise, it sinks because no-one is buying it, so no-one is making a living. I know, too, that this industry is not

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14 Feb 2012
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