By David Harley posted 14 Mar 2011 - 04:40AM
* Sorry, but I couldn't resist a Crosby reference.
I was more than a little irritated over the weekend – see Faith, Hope, Charity and Manipulation - by Microsoft's use of the Japanese disaster to give the Bing search engine a little extra exposure using a chaintweet technique:
It seems I wasn't the only one to get that piecemeal queasy feeling at the use of what is essentially a chain-letter PR approach to a charitable impulse ("“Look. We’re being charitable. But only if you tell lots of people about it!”). A subsequent tweet from @bing sounds a little more ethically grounded:
We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.
Well, the no-strings donation is a noble gesture, and the page Microsoft was pointing to is actually a useful resource, so I'll refrain from any further BingDings.
The following stories also refer (there are lots of others):
David Harley CITP FBCS CISSP
ESET Senior Research Fellow
Author David Harley, ESET